I’m always disarmed when entering a hotel lobby only to discover it’s not the lobby level. The lobby at the W Hotel Fort Lauderdale is actually located upstairs on the fourth floor, and guests must take an elevator to reach it. However, the W Hotel Fort Lauderdale is breezy chic in a fun and comfortable way that makes up for this minor inconvenience. In town for a quick business conference, my time was limited in this beautiful city and the W Hotel Fort Lauderdale was a great front door.



W Hotel Fort Lauderdale is Breezy Chic
Beach Vibe
I think we can all expect that a W Hotel located right on the beach in Fort Lauderdale is going to have a great vibe, and this one did. The lobby was bright, airy and full of interesting and colorful art. I heard many different languages being spoken by guests on their way to and fro, including French, Portuguese, German, Spanish and proper British. All were there for the same reason though – the cool beach vibe. And the W Fort Lauderdale delivered.
Lots of windows and balconies to enjoy the ocean views and beach scenes, including a huge lobby terrace and sun deck for people watching. The see-and-be-seen gang is alive and well here, and looking good. Definitely the W Hotel Fort Lauderdale is breezy chic.



Chill Decor
W Hotels always have a way of incorporating the surrounding environment into their design. Since this is Florida beach front, it’s natural the decor would be beach-themed. In this case, we’re not talking shells and fishing nets. It’s a much higher vibration of that ilk, with light colors, washed fabrics, natural woods and lots of bright, natural light from huge banks of glass windows.
The bars and seating areas are comfy with soft furniture and places to relax. I sat down here in between meetings and just relaxed, breathing in the salt air and the beautiful surroundings. At night the beats play at just the right levels for slinky dresses, open shirts and tanned skin.



Cush Rooms
My room was on the ninth floor (of 23 floors total) but did not feel lowly to me in any way. I liked it immediately upon walking in, with white linens, white surfaces, white furniture and blue swirling carpets. It felt very indoor/outdoor so I immediately opened the sliders all the way and let in the slightly humid evening air. With lounges and tables on my balcony, it felt like the space was far bigger than it’s actual square footage.



Rather than go out by myself, I just ordered room service and enjoyed the quiet. With a pretty limited menu, room service was ok but not earth-shattering. I did devour my buffalo chicken wings, which were just the right amount of spicy. The caesar salad was a flat no-go. Food downstairs in the restaurants and banquet facilities was far better.
In what seems to be a very common hotel trend these days, the shower in my room shared a glass wall with the bedroom. Etched in the right places, the shower gives the room just a hint of mystery. I liked this design solution better than some in which the shower shows everyone literally everything you’ve got.



Sweet Location
Situated right on Fort Lauderdale Boulevard with the beach just right there, the W Hotel Fort Lauderdale is ideally perched at the edge of the Atlantic. Just down the street is all the crazy mix of bars and restaurants, drawing tourists and locals from all over. It reminded me of my hometown San Diego’s Gaslamp Quarter, with people spilling out of restaurants on to open-air balconies. Music thumps, hips grind and laughs are loud and infectious. I like all that, just not directly next to the hotel where I am staying. Luckily, the W is down the block a bit – close enough to walk but far enough for a peaceful slumber.
Across from the hotel, the white sand beach is long and wide. The ocean is very tame here, with warm waters lapping at the shore in non-threatening rhythms.



Kids or No Kids?
Ah, this is always the question with a W Hotel. However, the W Hotel Fort Lauderdale is one that can go either way. It’s not such a club scene that I would be uncomfortable bringing my kids. The pool is fun and big enough for playing around, and there is always the beach just right there. I saw some families in the hotel, and the kids seemed to be having a blast. If I have the chance to come back to this cool city, I’d love to visit with my family and stay at the W again. I know they would like it just as I did, and there are a lot of things to do with kids in Fort Lauderdale.
See you soon, Fort Lauderdale. You’re the kind of Florida experience I could enjoy on the regular!



I stayed at The W Ft. Lauderdale twice Thanksgiving 2010 and Thanksgiving 2011 when Starwood owned it. Place is awesome. Easily one of the best vibes on A1A in Lauderdale. When I stayed they’re the W had it’s own Sirius radio station like a progressive jazz that was beyond awesome. Great pool bar they’re hummus is wonderful. Thanks for the info!!
Is it for free? I don’t see any pricing info.
Please check their website for pricing